Success in logistics depends on Jungheinrich. Jungheinrich AG is one of the top four forklift manufacturers in the world. Jungheinrich, which is one of the world giants in storage and material handling techniques, is a public holding company operating in intra-company logistics with its headquarters in Hamburg. In storage techniques, Jungheinrich is the number one company in Europe. Jungheinrich started production in 1953. Since its establishment, it has followed a strategy of self-improvement as a follower of technology and innovation, and as a result, it has created a wide range of products including electric, liquefied petroleum gas, and diesel-powered counterbalanced forklifts, powered pedestrian stackers, powered narrow aisle forklifts, as well as order pickers and high-level forklifts. In addition, it has pioneered innovations as the first company to introduce the machine type called "Reach Truck" (mast forward) and the "High-level Forklift" to the market. The importance of global distribution is increasing every day: thanks to increased mobility and flexibility, products produced in the traditional production style are being replaced by products tailored to demand. Jungheinrich responds to this development with modern and wide machine varieties and excellent customer service. Jungheinrich Holding manufactures in 3 factories in Europe. These are: factories in Norderstedt near Hamburg, Moosburg, and Lüneburg. Jungheinrich company has 20 sales points and a wide distribution network in Germany. It operates as a sales and service company in 31 countries, and offers services worldwide through distributor representatives in countries like Australia and South Africa. Only in Europe, it has nearly 100 sales and support points spreading from Iceland to Turkey, Finland to Portugal.